Breyers' new candy-inspired flavours have fans talking

Breyers x Almond Joy Pint features coconut frozen dairy dessert, fudge swirls, and chocolate-coated almonds.

Breyers looks to be expanding its lineup of frozen treats with two new chocolatey, candy-inspired flavors.

On Monday, the century-old ice cream maker officially unveiled an all-new way to enjoy the classic flavors of Reese's Peanut Butter Cups with its CarbSmart Reese's Bar. The newcomer offers a "kid in a candy shop" feeling, with fewer calories, carbs and sugar than traditional frozen desserts.

Ironically, that same day, eagle-eyed shoppers spotted another chocolate bar reimagining in the freezer aisle, but this one isn't part of the company's "healthier" offers. Joining its regular line of frozen dairy desserts is the new Breyers x Almond Joy Pint.

Breyers Debuts New Reese's Peanut Butter Swirl CarbSmart Bar and Fans 'Need' It

Almond Joy Pint

According to an official description, Breyers' new Reese's Peanut Butter Swirl CarbSmart is made with Reese's peanut butter to recreate the savory base as a creamy dessert, adding chocolate swirls and a shell to really drive home the combination.

With fewer calories, carbs, and sugar, it offers all the iconic Reese's flavor "without the guilt," so Breyers says.

The new flavor looks to have started arriving at retailers a few weeks ago, with one reviewer calling it a "Good flavor overall," noting that it "could use a bit more peanut butter," but it's "nice to have something new!"

Peanut Butter Swirl CarbSmart

It is currently available at select retailers, including Food Lion, Giant, ShopRite and Stop & Shop (prices vary).

Shoppers Spot New Almond Joy-Flavored Breyers in Stores, and Most Say It 'Looks Sooo Good'

As for that new pint-sized flavor, Breyers "pays homage to an iconic American favorite," according to an official description.

Inspired by the flavors of the classic candy bar, the recently added frozen treat features creamy coconut-flavored ice cream with swirls of rich fudge ribbons and crunchy chocolate-coated almonds. Breyers' website calls it "a flavor combo bound to have you reaching for seconds and thirds."

"Omg I love almond joy they are underrated 😋🤤," one fan cheered about the new find, as a second gushed, "I'll be on the lookout!"

Stores and Most Say

A few more lamented the brand's decision to roll out a new frozen dairy dessert rather than an ice cream flavor, with one simply groaning, "Dairy dessert ugh."

"Looks sooo good but it's creepy how rare it's becoming to see ice cream on the label," a second pointed out. "Frozen dairy dessert sounds like cold chemical dessert. I'm still gonna want to try this tho 🤣."

"If it actually had almond joy candy - would've been absolute yes," someone else suggested, before another echoed, "Should [have] added pieces of actual candies."

So far, the new frozen treat has been spotted at select 7-Eleven and Family Dollar stores (prices vary) and doesn't look to be exclusive to any one retailer. It does appear to be in the very early stages of its rollout, though, so if it's not available near you just yet, check in with the Breyers x Almond Joy product locator in a couple of weeks.

Family Dollar

could use a bit more peanut butter.

The wider picture

Desserts carry an outsized share of a menu's personality, even when they account for a small share of its revenue.

At a glance

• Ironically, that same day, eagle-eyed shoppers spotted another chocolate bar reimagining in the freezer aisle, but this one isn't part of the company's "healthier" offers
• According to an official description, Breyers' new Reese's Peanut Butter Swirl CarbSmart is made with Reese's peanut butter to recreate the savory base as a creamy dessert, adding chocolate swirls and a shell to really drive home the combination
• With fewer calories, carbs, and sugar, it offers all the iconic Reese's flavor "without the guilt," so Breyers says
• The new flavor looks to have started arriving at retailers a few weeks ago, with one reviewer calling it a "Good flavor overall," noting that it "could use a bit more peanut butter," but it's "nice to have something new!"
• Shoppers Spot New Almond Joy-Flavored Breyers in Stores, and Most Say It 'Looks Sooo Good'

In short

The details will firm up over the coming months. What is already clear is that this is unlikely to be the last we hear of it.