South African-focused Bruce Jack Wines produces wine across four continents including Africa, Europe, North and South America, and is available in 23 countries.

"Being included on the list of the Top 50 Most Admired Wine Brands for the sixth time is a wonderful recognition of our incredible team and our strategic partnerships. It also shows we are not a fad business that bursts onto the scene only to fade away," said the eponymous Bruce Jack. "And while we are a long way from being a 'planet' brand, one of those anchor bodies around which the industry orientates itself, we are shining strongly, standing firm in the beautiful chaos and mayhem that is the global wine market."

African-focused Bruce Jack Wines

The business grew by 30% during 2025, driven by new listings across the African continent with far-flung markets like Brazil and Japan enthusiastically discovering what our traditional markets in the UK, Canada and Europe already knew.

"As a country South Africa has struggled to be recognised on global lists like these, despite over-achieving in international blind tasting competitions," Jack said. "But this is changing thanks to a growing recognition that South Africa makes consistently brilliant wine at every price point. Our industry is a healthy mix of established, heritage brands and a constant bustle of new kids on the block. We are steeped in authenticity and sparkle with African resilience. The South African wine industry is more vibrant and more relevant than ever."

UK Canada and Europe

"Many of the international wine businesses on this list are renowned industry leaders with extensive experience, large teams and stellar heritage. The vast majority have been around for decades, and some for over a century."

"It is lekker to have made the cut once again, especially as a family-owned business with a very small team," said Jack. "Being family-owned, we contribute to the social fabric of our communities, supporting environmental organisations, establishing resilience in civic structures and driving young student education (especially in music). While we take our winemaking very seriously, we don't take ourselves too seriously. This allows us to push the boundaries. And at the end of the day, we value the end consumer as the most important person in the chain."

Jack Being

"I think the hundreds of judges who vote for the brands that appear on the "Most Admired" list are not only interested in the big guns with huge marketing budgets - they also value the new leaders with trailblazing brands and an inspiring vision."

The consistent performance on this list reflects over 30 years of Bruce's total immersion in the industry, from vineyard establishment and viticulture to winemaking and marketing.

South Africa

In South Africa, wine lovers can sip on the Bruce Jack Wines diverse portfolio, each created for different occasions and with unique character and price-points. The Bruce Jack Lifestyle range is exclusive to TOPS at SPAR, including a new selection of his wines from Chile. The Bruce Jack Braai Box Merlot is available from Checkers and the Bruce Jack Reserve range from various retailers, including Makro and Ultra.

The highly decorated Bruce Jack Epic Journey Napa Valley red blend from California is available exclusively through Reciprocal Wines.

As a country South Africa has struggled to be recognised on global lists like these, despite over-achieving in international blind tasting competitions.

Where this fits

Taste is what consumers judge first; availability is what determines whether they get the chance to judge it at all.

The short version

  • South African-focused Bruce Jack Wines produces wine across four continents including Africa, Europe, North and South America, and is available in 23 countries
  • "Being included on the list of the Top 50 Most Admired Wine Brands for the sixth time is a wonderful recognition of our incredible team and our strategic partnerships
  • The business grew by 30% during 2025, driven by new listings across the African continent with far-flung markets like Brazil and Japan enthusiastically discovering what our traditional markets in the UK, Canada and Europe already knew
  • "As a country South Africa has struggled to be recognised on global lists like these, despite over-achieving in international blind tasting competitions," Jack said
  • "Many of the international wine businesses on this list are renowned industry leaders with extensive experience, large teams and stellar heritage

Figures worth noting

  • The business grew by 30% during 2025, driven by new listings across the African continent with far-flung markets like Brazil
  • The consistent performance on this list reflects over 30 years of Bruce's total immersion in the industry, from vineyard establishment and viticulture to winemaking and marketing

What people ask

What should you know about South Africa?

In South Africa, wine lovers can sip on the Bruce Jack Wines diverse portfolio, each created for different occasions and with unique character and price-points.

Why does it matter?

at the end of the day, we value the end consumer as the most important person in the chain.".

In short

Whether this marks the start of something larger or simply reflects the moment, it is a fair indication of the direction things are heading.