Milk chocolate clearly dominates, but during Easter meals, a new trend suddenly emerges: An analysis by the delivery platform foodora based on four years of data shows how Austria shops around Easter.

The evaluation of order data from the years 2022 to 2025 shows clear patterns: from chocolate to meat to the timing of purchases.

When it comes to sweets, Austria remains clearly traditional:

94.5 percent of all chocolate orders are for milk chocolate.

White chocolate accounts for around 4.6 percent, while dark chocolate continues to play a significantly smaller role at 1.4 percent, even though its share has recently increased slightly.

Easter

While smaller products under 50 grams are increasingly in demand across Europe, customers in Austria prefer larger bars, often up to 100 grams or more. Particularly large products over 200 grams are often bought as gifts.

For Easter meals, there was long a clear favorite:

Ham consistently accounted for over 90 percent of orders between 2022 and 2024.

But 2025 shows a significant change:

The share of chicken meat rose from around 8.5 percent to 32 percent, the strongest increase among the analyzed countries.

Beyond the headline

This marks the first noticeable change in what is served on the table in Austria at Easter.

Even with vegetables, shopping behavior remains stable:

87.8 percent of orders are for fresh products.

Frozen vegetables continue to play a smaller role, consistently accounting for about 10 to 12 percent.

Another clear trend is evident in the timing of orders:

Why it matters

Austrians plan their purchases around the festival comparatively early.

This clearly distinguishes Austria from other countries, where shopping is more often done at the last minute.

Even in an international comparison, significant differences are evident:

Austria stands out particularly for two factors:

the clear dominance of milk chocolate and the early planning of purchases.

What happens next

(Ed.)

Putting it in context

Recipes in this corner of the kitchen are rarely secret so much as precise, and precision is what makes them repeatable.

What to remember

  • Milk chocolate clearly dominates, but during Easter meals, a new trend suddenly emerges: An analysis by the delivery platform foodora based on four years of data shows how Austria shops around Easter
  • The evaluation of order data from the years 2022 to 2025 shows clear patterns: from chocolate to meat to the timing of purchases
  • When it comes to sweets, Austria remains clearly traditional
  • White chocolate accounts for around 4.6 percent, while dark chocolate continues to play a significantly smaller role at 1.4 percent, even though its share has recently increased slightly
  • While smaller products under 50 grams are increasingly in demand across Europe, customers in Austria prefer larger bars, often up to 100 grams or more

The numbers worth knowing

  • 94.5 percent of all chocolate orders are for milk chocolate
  • Particularly large products over 200 grams are often bought as gifts
  • Ham consistently accounted for over 90 percent of orders between 2022 and 2024
  • The share of chicken meat rose from around 8.5 percent to 32 percent, the strongest increase among the analyzed countries
  • 87.8 percent of orders are for fresh products

What people ask

What should you know about Easter?

Milk chocolate clearly dominates, but during Easter meals, a new trend suddenly emerges: An analysis by the delivery platform foodora based on four years of data shows how Austria shops around Easter.

What happens next?

White chocolate accounts for around 4.6 percent, while dark chocolate continues to play a significantly smaller role at 1.4 percent, even though its share has recently increased slightly.

The bottom line

None of this settles the wider question. It does make one thing harder to ignore: the pressure in the bakery case has shifted, and others will have to respond to it.