The £5 wine deal that 'widened my taste horizons' is the per

Shoppers can treat the mother figure in their lives to top-quality wine for less(Image: Naked Wines)

Mother's Day is fast approaching, which means most of us will be gearing up to treat the mother figure in our lives. And if flowers aren't on the agenda this year, we've spotted another gifting idea that feels a little more personal and a lot more celebratory.

Online retailer Naked Wines is currently offering shoppers £30 off their first six-pack of wine worth £69.99 with the code NAKEDWINES30, making it an affordable way to send a thoughtful present straight to her door. That means customers will essentially bag a bottle of wine for £5 each.

Naked Wines

For those unfamiliar with the brand, Naked Wines operates by removing the middleman and connecting customers directly with independent winemakers. By funding production upfront, the brand allows shoppers to enjoy top-quality vino for less, while also supporting smaller producers.

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New customers can choose from a red, white or mixed six-bottle case. The variety makes it easier than ever to tailor the gift to her taste, whether she prefers a bold Rioja, a crisp Sauvignon Blanc or a bit of both.

A closer look

After redeeming the voucher, customers are automatically enrolled as a Naked Wines 'Angel', which currently has more than 500,000 members worldwide. The subscription sees members contribute £25 a month into a personal wine account, which can then be spent on future orders, and unlocks access to exclusive 'Angel' pricing with up to 33% off every bottle.

Beyond Naked Wines, Virgin Wines is a great shout. They often run similar introductory deals where vino fans can save around £50 on their first case, while curated sets often include luxury extras like Prosecco or small-batch spirits.

Otherwise, the Majestic Wine Club is another winner. For a quarterly subscription, members will receive a case tailored to their taste, along with educational tasting notes and paired recipes from professional chefs.

Naked Wines Virgin Wines

Returning to Naked Wines, the retailer has had plenty of great feedback from members. This happy customer said: "I have been a customer of Naked Wines since February 2021. It has completely changed the way in which I buy wine. I used to buy my wine regularly from supermarkets, and the products were fairly decent.

"How wrong was I? I now exclusively buy all of my wine from Naked Wines. They offer a wide selection of wines suited to your particular wine profile. However, I now have the firm favourites that I buy regularly and am very pleased with."

And a second remarked: "All the wine I've had has been delicious and has widened my taste horizons. It's also lovely to see the wineries the angel programme supports. Great selection and customer service."

Reading between the lines

However, a more balanced review reads: "There was a bit of an issue with the delivery (I was sent the wrong box), but they really went above and beyond to fix the issue promptly and couldn't have been more helpful. The wines have been lovely."

On a more positive note, this Naked Wines devote said: "I've said it before and will continue to say that Naked Wines Customer Service is the best that I have ever experienced over the past 10+ years. Their wines are also consistently excellent, and in the times we're living, they're well priced."

All the wine I've had has been delicious and has widened my taste horizons. It's also lovely to see the wineries the angel programme supports. Great selection and customer service.

Putting it in context

Drinks trends tend to start in a handful of bars and take years to reach a supermarket shelf. By the time something feels ubiquitous, the people who cared about it first have usually moved on.

The short version

Shoppers can treat the mother figure in their lives to top-quality wine for less(Image: Naked Wines)
Mother's Day is fast approaching, which means most of us will be gearing up to treat the mother figure in our lives
Online retailer Naked Wines is currently offering shoppers £30 off their first six-pack of wine worth £69.99 with the code NAKEDWINES30, making it an affordable way to send a thoughtful present straight to her door
New customers can choose from a red, white or mixed six-bottle case
After redeeming the voucher, customers are automatically enrolled as a Naked Wines 'Angel', which currently has more than 500,000 members worldwide

The questions it raises

What should you know about Naked Wines?

Why does it matter?

Mother's Day is fast approaching, which means most of us will be gearing up to treat the mother figure in our lives.

In short

How this plays out on the drinks list will take time to become clear. For now it is a development worth following rather than judging.