"I'm donut ?" Is Opening Its First Outlet In Malaysia This September

The popular Japanese bakery is known for its light, cloud-like donuts.

By Tamara Jayne | 26 May 2026, 10:28 AM

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Tamara Jayne

Viral Japanese bakery I'm donut ? is officially opening its first outlet in Malaysia

One of Tokyo's most talked-about dessert spots is set to bring its famously fluffy, melt-in-your-mouth donuts to our shores for the very first time.

According to a recent Instagram post on its official account, the store to open in September this year.

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While no exact location has been confirmed yet, some have speculated that it could possibly be at The Exchange TRX.

View this post on Instagram

A post shared by 𝗜'𝗺 𝗱𝗼𝗻𝘂𝘁 ？ (@i.m.donut)

Founded in Japan by chef Ryouta Hirako, the concept is built on the idea of constantly questioning and reinventing traditional pastries, which is exactly where the playful question mark in its name comes from.

Exchange TRX

I'm donut ? became a social media sensation thanks to its signature nama donuts that are known for being soft, airy, almost custard-like, feeling lighter than anything you'd expect from a classic fried treat.

Unlike the dense, sugary donuts many of us grew up with, these are known for their cloud-like texture, glossy finish, and creative flavours that range from sweet to savoury

Each donut is made using a handcrafted brioche dough with a proprietary blend of premium ingredients, prepared fresh on-site daily along with its toppings.

A closer look

The popular donut brand already has outlets in Japan, South Korea, Taiwan, and New York City, where it has consistently drawn long queues and frequent sell-outs.

With its first Malaysian outlet opening this September, fans will finally get to experience the viral Tokyo bakery without having to fly to another country.

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Where this fits

Menus are the clearest record of what diners actually wanted, since every change reflects something that did or did not sell.

At a glance

  • "I'm donut ?" Is Opening Its First Outlet In Malaysia This September
  • The popular Japanese bakery is known for its light, cloud-like donuts
  • By Tamara Jayne | 26 May 2026, 10:28 AM
  • Viral Japanese bakery I'm donut ? is officially opening its first outlet in Malaysia
  • One of Tokyo's most talked-about dessert spots is set to bring its famously fluffy, melt-in-your-mouth donuts to our shores for the very first time

In short

The details will firm up over the coming months. What is already clear is that this is unlikely to be the last we hear of it.