I tried cream crackers from M&S, Aldi and six more shops — the winner cost just 49p

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Whether you're hosting a charcuterie gathering or simply require a quick and convenient snack for when you're out and about, cream crackers remain a dependable option. They boast an impressive shelf life (meaning you can keep them for whenever required), and they make a brilliant accompaniment to any straightforward cheese platter.

Jacob's is the obvious first choice for cream crackers, but at £1.58, I was keen to discover whether any of the supermarket alternatives taste superior.

Armed with a much-needed large glass of water, I sampled cream crackers from Jacob's, Aldi, Lidl, Sainsbury's, Tesco, M&S, Waitrose, Morrisons and Asda. I tried all nine cream crackers plain and with a little butter applied on top.

I was searching for the flavour, texture and visual appeal of each cracker.

Beginning with the market leader, I'd never actually sampled Jacob's cream crackers previously. Simply from their appearance, they displayed a perfect golden hue.

They offered a reasonable flavour and a traditional crunchy texture, but given that these cost more than twice as much as all of the supermarket cream crackers, I anticipated a superior aftertaste.

Waitrose Morrisons and Asda

Judging by appearance alone, these cream crackers looked excellent; however, the texture is where things fell apart. These crackers were missing the crunch you desire from a cream cracker, and they appeared almost stale.

Cost: 49p The cream crackers from Morrisons appeared more uniform and had a richer golden hue compared to the rest. Priced 6p less than Tesco's, the Morrisons crackers were noticeably crunchier and had a pleasing flavour and aftertaste.

These cream crackers also boasted an appealing colour and a satisfying crunch, but that's where the commendations cease. These were unequivocally the least appetising cream crackers in this assortment - they were reminiscent of cardboard.

Tesco the Morrisons

Even the addition of butter couldn't salvage the taste.

The M&S cream crackers lacked the golden hue seen on others, but their flavour and texture compensated for it. They were light and crispy, exactly as described on their packaging.

The taste was enhanced when I spread some butter on them.

The Lidl cream crackers delivered a robust crunch; however, they became rather stodgy in my mouth and were difficult to swallow. I required a substantial amount of water to wash down this cracker.

Jacob

My initial observation was that these crackers weren't as golden as most of the other similarly priced ones. Additionally, the Sainsbury's crackers were marginally smaller than the Jacob's ones and those from other supermarkets.

That being said, the taste and texture were delightful, surpassing Jacob's.

It proved disappointing that the Waitrose cream crackers possessed the poorest colouring, particularly given that they rank as the second priciest supermarket option. Regarding taste and texture, they were fairly unremarkable and resembled the Jacob's crackers.

Beyond the headline

Remarkably, I discovered Asda's cream crackers to be the finest. They boasted an ideal golden hue, similar to Jacob's, though I favoured the taste.

Unlike Jacob's, they delivered a delightful aftertaste, which wasn't present in the other cream crackers. The texture proved excellent too, achieving the right amount of crispness whilst avoiding excessive dryness.

Moreover, these represent one of the most affordable cream crackers available, costing less than half the price of Jacob's. I'd certainly recommend switching to Asda if you're fond of cream crackers.

Beginning with the market leader, I'd never actually sampled Jacob's cream crackers previously.

The wider picture

Novelty sells the first bag. Whatever is inside it decides whether there is a second.

What to remember

• Our community members are treated to special offers, promotions and adverts from us and our partners
• Whether you're hosting a charcuterie gathering or simply require a quick and convenient snack for when you're out and about, cream crackers remain a dependable option
• Jacob's is the obvious first choice for cream crackers, but at £1.58, I was keen to discover whether any of the supermarket alternatives taste superior
• I was searching for the flavour, texture and visual appeal of each cracker
• Judging by appearance alone, these cream crackers looked excellent; however, the texture is where things fell apart

All told

As always in the snack aisle, the gap between what gets announced and what actually reaches people is where the real story will be decided.